Preparing a Print-Ready File – Part 1

Preparing a Print-Ready File
 
Sean Akhlaghi  


Sean Akhlaghi

What should you know about preparing print ready file?

Today’s technology and familiarity of more individuals with computers and software programs have made it more convenient to create artwork for printing. Despite user friendliness of many programs, still, certain details and expertise needed to make printing of that file a success.

Obviously, not all software programs are created equal; each program varies in its capabilities and ease of use. Despite the capabilities of each software, lack of understanding of print production concepts and the process will limit the software’s functionality and file’s integrity. In many cases, the print provider adjusts the artwork to bring it to print production standards, without the client’s knowledge.

The first rule of design is not to leave Continue reading

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Preparing a Print-Ready File – Part 2

Preparing a Print-Ready File
 
Sean Akhlaghi  


Sean Akhlaghi

Images:

Images are another complicated element for Preparing a Print-Ready File. An image file is a rasterized digital file that a grid of pixels defines its content. By standard, images are to be scanned or prepared actual print size (100%) at 300 dpi. The most important thing to remember is increasing the resolution after scanning or creating the file will not improve the quality of the print, but it only increases the file size.

To understand this, let’s imagine a 1”x1” box containing 300 dots. If we distribute these dots evenly in the box, the space between dots is much tighter than if we had half as many dots in that area. Probably there is twice as much space available for 150 Continue reading

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Defining Growth Hacking

Growth Haking
 
Rita Zahir

Rita Zahir
VP of Marketing and Growth

It’s usually easier to start with what something is not, to define the borders of a made-up phrase and kill all the hype. In this case though, there still isn’t complete census on what is included in the concentric circles that encompass Growth Hacking. There are definitions as narrow as simply calling it fast-growth acquisition marketing and some as broad as the collision of engineering, product and marketing sciences.

So, here is a simple breakdown of what some marketing experts have agreed, is the essence of Growth Hacking and why it’s important.

Growth Hacking is NOT Free marketing, it’s not black hat, it’s not malicious, it’s not trickery. It’s not about growing through unsustainable tactics or even some Continue reading

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Testing, Testing 1-2-3

Testing, Testing 1-2-3
 
Rita Zahir

Rita Zahir
VP of Marketing and Growth

Test. Learn. Iterate. Repeat.
Granted, it’s not quite as sexy as “Eat. Sleep. Rave. Repeat.” But that is marketing in a nutshell- not quite as sexy as you thought it would be.

Testing is the foundation for effective and fast optimization and those that forgo the strategy portion of testing often miss most of the upside as well. Fundamental to driving fast and effective tests is the ability to create a sound testing strategy with measurable KPIs, clean data and understandable/ actionable conclusions. In other words, know what you are testing, why you are testing and what you are going to do with the info, or don’t waste my time.

The first step is to build a strategy Continue reading

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You Don’t Know Me

You Don't Know Me
 
Rita Zahir

Rita Zahir
VP of Marketing and Growth

If big data and personalization are all the rage, and according to my Twitter feed they are, then why are so many marketers foregoing the options they have to segment (even hyper-segment) their customer profiles and deliver targeted messaging? This type of message contouring creates powerful ads that address the specific needs of each segment and generally creates much higher rates of engagement and conversion.

It also allows you to run small tests much faster, gain statistical significance quickly, and then push on to the next!

So tell me why we see companies continue to take the easy way out and create a general message served up to a general audience? why do we see companies create targets Continue reading

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