What should you know about preparing print ready file?
Today’s technology and familiarity of more individuals with computers and software programs have made it more convenient to create artwork for printing. Despite user friendliness of many programs, still, certain details and expertise needed to make printing of that file a success.
Obviously, not all software programs are created equal; each program varies in its capabilities and ease of use. Despite the capabilities of each software, lack of understanding of print production concepts and the process will limit the software’s functionality and file’s integrity. In many cases, the print provider adjusts the artwork to bring it to print production standards, without the client’s knowledge.
The first rule of design is not to leave Continue reading →